Abby Reeg is the new director of advancement for Exalta Health.
She comes to the faith-based nonprofit after a decade of fund development work at Hope College, her alma mater.
In her new role, she will direct fund development, marketing and communications for an organization that provides compassionate, accessible healthcare to uninsured, underinsured and underserved families. The work is critical as Exalta Health relies heavily on donations from businesses, individuals, churches and foundations to provide primary and urgent care medical and dental services.
Prior to Hope, Reeg worked in fundraising, marketing and communications at a variety of area nonprofits, including: Evergreen Commons, Holland; United Way & Volunteer Center, Holland; Child Abuse Council, Muskegon; Alzheimer’s Association, Muskegon; Hospice of North Ottawa Community, Grand Haven; Hospice of Holland; and the Muscular Dystrophy Association, Grand Rapids.
Along the way, she said, she has done pretty much every kind of fundraising work there is: annual funds, events, major gifts, planned giving and more. She added that coming to Exalta Health to lead its fundraising efforts feels like a return to her roots.
“A place like Exalta Health is all about collaboration,” she said, “and it also offers a lot of challenges. We’re a smaller organization, and you have to do multiple things at the same time. We also use a lot of volunteers to get the work done. That’s been my experience at other nonprofits, and I love it. I can’t wait to get back to that kind of work here.”
Reeg said that Exalta Health’s Christ-centered approach to healthcare is especially appealing.
“Jesus is a healer,” she said simply, “and most of my career has been working for faith-based organizations. It makes perfect sense to me to have faith-based people caring for others, and what I have found in my short time here is that we really walk the talk at Exalta Health. Healthcare is a basic need. To be able to help people get it is really important to me.”
Already, Reeg said, she has been impressed by Exalta Health’s many success stories and is looking forward to building bridges between the organization and donors for whom those success stories will resonate. A daughter of two school teachers, Reeg admitted that she might have a little teacher in her too.
“As a fundraiser,” she said, “a lot of what I do is educate people. Telling stories is part of that. And we have great stories to tell.”